|
Showing 1 - 25 of
86 matches in All Departments
Master the key marketing challenges and see how you can develop
meaningful connections with your customers. Principles of
Marketing, global edition, 19th edition by Kotler and Armstrong
shows you how to create vibrant, interactive communities of
consumers in today's fast-changing, increasingly digital and social
marketplace. Ideal for students who study marketing courses, this
textbook offers a comprehensive overview of the fundamental
principles of marketing within an innovative customer-value
framework, providing you with the knowledge and resources to create
vibrant, interactive communities of consumers who make products and
brands an integral part of their daily lives. This latest edition
has been revised and enhanced to reflect the major trends impacting
contemporary marketing, packed with stories illustrating how
companies are using new digital technologies to maximise customer
engagement and shape brand conversations, experiences and
communities. Key features include: Both traditional and
fast-changing trending topics that give you a well-rounded
knowledge of marketing concepts, technologies and practices.
End-of-Chapter Reviews, Discussion Questions, and Critical-Thinking
Exercises that allow you to practice what you have learned. A
sample marketing plan showing you how to apply important marketing
planning concepts. End-of-chapter Company Cases that facilitate
discussion of current issues and application of marketing concepts
to company situations. Also available with MyLab®Marketing MyLab
is the teaching and learning platform that empowers you to reach
every student. By combining trusted author content with digital
tools and a flexible platform, MyLabMarketing personalises the
learning experience and improves results for each student. If you
would like to purchase both the physical text and MyLab®Marketing,
search for: 9781292449272 Principles of Marketing, Global Edition,
19th edition plus MyLab®Marketing with Pearson eText. Package
consists of: 9781292449364 Principles of Marketing, Global Edition,
19th edition 9781292449371 Principles of Marketing, Global Edition,
19th edition MyLab®Marketing 9781292449388 Principles of
Marketing, Global Edition, 19th edition MyLab®Marketing with
Pearson eText MyLab®Marketing is not included. Students, if MyLab
is a recommended/mandatory component of the course, please ask your
instructor for the correct ISBN. MyLab should only be purchased
when required by an instructor. Instructors, contact your Pearson
representative for more information. This title is a Pearson Global
Edition. The Editorial team at Pearson has worked closely with
educators around the world to include content, which is especially
relevant to students outside the United States.
Learn how to successfully grow your business in a post-covid and
post-digital world In Redefining Retail, Professors Philip Kotler
and Giuseppe Stigliano have developed a set of 10 Guiding
Principles that you should embrace, no matter if your firm is a
well-established player, an SME, and regardless of the location and
the sector in which you operate. In the world of retail, the
basic assumption was: if you prioritise the acquisition of
the best locations, everything else will fall into place. This
approach will no longer apply due to the fragmentation of the
market; there have been several rapid and chaotic changes,
including Covid-19, competitive pressures and disrupted customer
behaviours. In the book, you’ll discover that the retail model
which remained unchanged for decades is inadequate for the
post-Digital Age. In other words – Covid was an abrupt
disruption, but many changes were overdue. You’ll learn
and explore the concepts and advice you need to survive and thrive
in this new working environment: The main challenges retailers face
today Understand the hybrid human-centric customer journey –
physical, digital and virtual From making people want things to
making things people want: The D2C revolution Omnichannel is Dead.
Long live Optichannel Experiential benchmarks The challenge is no
longer about digital transformation – you now need to rethink the
entire value chain, taking into account the growing importance of
sustainability, diversity and inclusion, and working policies.
Redefining Retail will show you how to future-proof your retail
marketing strategy and provide a new customer experience for a new
era.
Successful social marketing holds the power to change the world.
For almost two decades, Social Marketing: Behavior Change for
Social Good has been the definitive guide for designing and
implementing memorable social marketing campaigns. Bestselling
authors Nancy R. Lee and Philip Kotler present a proven 10 Step
Strategic Social Marketing Planning Model and guides students and
practitioners through each stage of the process. The new Sixth
Edition is packed with more than 25 new cases and dozens of new
examples related to today's most pressing social problems including
the opioid epidemic, climate change, youth suicide, and more. The
new edition also includes significantly expanded coverage of social
media. Whether your students are on a mission to improve public
health, protect the environment, or galvanize their community, they
will find Social Marketing an invaluable resource.
Strengthen your understanding of the principles of marketing
management with this bestselling text. Marketing Management, 4th
edition, European Edition, by Philip Kotler, Kevin Lane Keller,
Mairead Brady, Malcolm Goodman, and Torben Hansen is considered by
many as the authoritative text on the subject. The textbook covers
a wide range of concepts and issues, accurately reflecting the
fast-moving pace of modern marketing. Combining traditional
marketing with new concepts, the text maintains accessibility,
theoretical rigour, and managerial relevance. Now in its 4th
edition, Marketing Management remains current with fresh learning
features including: New examples from across the world. The
inclusion of European academic thought in the text. A focus on the
digital challenges for marketers. The importance of creative
thinking and its contribution to marketing practice. Case studies
throughout to consolidate understanding. A key text for both
undergraduate and postgraduate programmes, this edition will
provide you with all the tools you need to be successful in your
course.
For principles of marketing courses that require a comprehensive
text. Learn how to create value through customer connections and
engagement In a fast-changing, increasingly digital and social
marketplace, it's more vital than ever for marketers to develop
meaningful connections with their customers. Principles of
Marketing helps students master today's key marketing challenge: to
create vibrant, interactive communities of consumers who make
products and brands an integral part of their daily lives. To help
students understand how to create value and build customer
relationships, Kotler and Armstrong present fundamental marketing
information within an innovative customer-value framework.
Thoroughly revised to reflect the major trends impacting
contemporary marketing, the 18th Edition is packed with stories
illustrating how companies use new digital technologies to maximise
customer engagement and shape brand conversations, experiences, and
communities.
Social Marketing: Behavior Change for Good, 7th Edition is
the definitive guide for designing and implementing memorable
social marketing campaigns. Authors Nancy R. Lee, Philip
Kotler, and Julie Colehour present a proven 10-step strategic
marketing plan and guides students through each stage of the
process.
Rediscover the fundamentals of marketing along with the rise of
metamarketing from the best in the businessÂ
In Marketing 6.0, the celebrated
promoter of the “Four P’s of
Marketing,â€Â Philip Kotler, explains how marketers can use
technology to address customers’ needs and make a difference in
the world. In a new age of metamarketing, this book
provides marketers with a way to integrate
technological and business model evolution with the dramatic shifts
in consumer behavior that have happened in the last
decade. Readers will learn about: The building blocks of
metamarketing Generation Z and Generation Alpha and the
technologies they use daily How to tap into metaverses and extended
reality The potential obstacles and solutions for creating a more
interactive and immersive experience. Marketing has evolved to
address global challenges and changing customer expectations.
Incorporating sustainability themes and new technologies for
customer engagement are essential for businesses to remain
relevant. Indeed, marketing has shifted from traditional to
digital, but most customers still value some forms of human
interaction. As a result, multichannel and omnichannel marketing
have become popular among marketers aiming to leverage both
traditional and digital engagement. Metamarketing goes beyond that
and offers a genuine physical and digital convergence by providing
a more interactive and immersive customer experience across
physical and digital spaces.
The ultimate marketing resource from the world’s leading scholars
From the world’s #1 MBA marketing program comes the latest
edition of Kellogg on Marketing, presented by Philip Kotler and
Alexander Chernev. With hundreds of pages of brand-new material on
timely topics, like creating value to disrupt markets, defensive
marketing strategies, strategic customer management, building
strong brands, and marketing in the metaverse, the book explores
foundational and advanced topics in marketing management. You’ll
discover a renewed focus on digital transformation and data
analytics, as well as comprehensive explanations of the strategic
and tactical aspects of effective marketing. From managing business
growth to identifying target customers, developing a meaningful
value proposition, and data-driven marketing, every area relevant
to marketing professionals is covered by expert contributors
possessing unique insights into their respective competencies.
Readers will also find: Discussions of the unique challenges facing
brands in designing and managing their image and techniques for
building resilient brands Strategies for creating loyal customers
and developing personalization at scale Strategies for designing
effective omni-channel marketing platforms Strategies for crafting
a successful cross-platform communications campaigns Discussions on
the application of data analytics and artificial intelligence to
the creation of successful marketing programs An indispensable
resource for any professional expected to contribute to their
organization’s marketing efforts or business growth, Kellogg on
Marketing, Third Edition, also earn a place in curricula of the
business school educating the next generation of business leaders.
Provides an accessible and comprehensive guide to the field of
social marketing via 100 case studies from around the world related
to multiple sectors including public health, injury prevention,
environmental protection, community engagement, financial
well-being, and education. Utilizes a common structure for each
case study to give the reader a clear sense of how success in
social marketing may best to achieved in a wide variety of
disciplinary and national contexts. Issues addressed include public
health (opioid use, mental health, COVID-19) , injury prevention
(gun violence, youth suicide, texting while driving), environmental
protection (wildfires, bicycle transportation in urban areas, food
waste), community engagement (homelessness, racially motivated
violence, voting) financial wellbeing (microfinance, savings,
employment), and educational achievement (early childhood
education, college applications, female participation in STEM
programs), to name but a few.
This book provides guidelines for pragmatic integration of new
marketing tools and business strategies for managers, researchers
and students to implement innovative strategies in various
industries. Practical and actionable guidance are key to achieving
high standards of strategic marketing across different
organizations. This book offers a comprehensive overview of the
application of diverse tools and strategic practices in finance,
e-commerce, fashion, entertainment and tourism industries, among
others. It provides deep insights into consumer behaviour through
extensive research and analysis in different sectors of business
especially during the COVID-19 pandemic as well as industry
perspectives on shifts in consumption practices. It assesses buying
behaviour and trends, demographic classifications, operational
practices and the integration of technology in marketing and
strategy. Part of the Contemporary Management Practices series,
this book will be useful to practicing managers, researchers and
students who are interested in marketing, business studies,
management studies, innovation and business strategy and
communications.
Create market value through innovative customer connections and
engagement Principles of Marketing, 8th European Edition, by Kotler
et al. admirably covers a wide range of theoretical concepts and
practical issues and accurately reflects the fast-moving pace of
marketing in the modern world - examining traditional aspects of
marketing and blending them with modern and future concepts. The
authors of this European Edition present fundamental marketing
information within an innovative customer-value framework, to help
you understand how to create value and build customer
relationships. In a fast-changing, increasingly digital and social
marketplace, it is more vital than ever for marketers to develop
meaningful connections with their customers. Principles of
Marketing, 8th European Edition, helps you master today's key
marketing challenge: to create vibrant, interactive communities of
consumers who make products and brands an integral part of their
daily lives. New to this edition Thoroughly revised to reflect the
major trends impacting contemporary marketing, the 8th Edition is
packed with examples illustrating how companies use new digital
technologies to maximize customer engagement and shape brand
conversations, experiences, and communities. New coverage and fresh
examples throughout the text addressing the latest developments in
customer engagement tools, practices and developments including
real time research and customer co-creation product development
Updated coverage of emergent online, mobile and social media
technologies including real-time listening and social selling
Improved learning design with chapter-opening stories, clear
learning outcomes and explanatory author comments on major chapter
sections New end-of-chapter case studies and video cases to apply
learning to actual companies. Increased coverage of sustainable
marketing and global marketing This is a key text for both
undergraduate and postgraduate marketing programmes. Philip Kotler
is S. C. Johnson & Son Distinguished Professor of International
Marketing at the Kellogg Graduate School of Management,
Northwestern University. Gary Armstrong is Crist W. Blackwell
Distinguished Professor Emeritus of Undergraduate Education in the
Kenan-Flagler Business School at the University of North Carolina
at Chapel Hill. Lloyd C. Harris is Head of the Marketing Department
and Professor of Marketing at Birmingham Business School,
University of Birmingham. His research has been widely disseminated
via a range of marketing, strategy, retailing and general
management journals. Hongwei He is Professor of Marketing at
Alliance Manchester Business School, University of Manchester, and
as Associate Editor for Journal of Business Research. Pearson, the
world's learning company.
Principles of Marketing, Scandinavian Edition is an ideal
introductory text for undergraduate students and practitioners
alike. This book, the third Scandinavian edition, is true to Kotler
and Armstrong's classic conceptual framework, which has proved
itself an exceptional introduction to marketing and has been used
by millions of students all over the world. Principles of Marketing
outlines and discusses concepts and ideas that help students and
practitioners develop an effective marketing strategy for today's
markets. Cases and examples are written to reflect current best
practice with a focus on Scandinavian and European companies. The
book describes and explains how these companies deal with
challenges in domestic and international markets. Set within a
Scandinavian context, the text is nonetheless global in scope and
thus very relevant for modern marketers. This third edition has
been thoroughly revised to reflect current marketing theory and
practice with a particular focus on sustainability, digitization
and changes in consumer behaviour.
Provides an accessible and comprehensive guide to the field of
social marketing via 100 case studies from around the world related
to multiple sectors including public health, injury prevention,
environmental protection, community engagement, financial
well-being, and education. Utilizes a common structure for each
case study to give the reader a clear sense of how success in
social marketing may best to achieved in a wide variety of
disciplinary and national contexts. Issues addressed include public
health (opioid use, mental health, COVID-19) , injury prevention
(gun violence, youth suicide, texting while driving), environmental
protection (wildfires, bicycle transportation in urban areas, food
waste), community engagement (homelessness, racially motivated
violence, voting) financial wellbeing (microfinance, savings,
employment), and educational achievement (early childhood
education, college applications, female participation in STEM
programs), to name but a few.
Democracy in Decline is an examination by the 'father of modern
marketing' into how a long cherished product (democracy) is failing
the needs of its consumers (citizens). Philip Kotler identifies 14
shortcomings of today's democracy and confronts this gloomy outlook
with some potential solutions and a positive message; that a
brighter future awaits if we can come together and save democracy
from its decline. Encouraging readers to join the conversation,
exercise their free speech and get on top of the issues that affect
their lives regardless of nationality or political persuasion.
Suitable for students across a broad range of courses including
Political Science, Politics, Political Marketing and Critical
Management/Sociology. An accompanying website invites those
interested to help find and publish thoughtful articles that aid
our understanding of what is happening and what can be done to
improve democracies around the world.
The definitive book on sensory branding, shows how companies appeal
to consumers' five senses to sell products.Did you know that the
gratifying smell that accompanies the purchase of a new automobile
actually comes from a factory-installed aerosol can containing "new
car" aroma? Or that Kellogg's trademarked "crunch" is generated in
sound laboratories? Or that the distinctive click of a just-opened
jar of Nescafe freeze-dried coffee, as well as the aroma of the
crystals, has been developed in factories over the past decades? Or
that many adolescents recognize a pair of Abercrombie & Fitch
jeans not by their look or cut but by their fragrance? In perhaps
the most creative and authoritative book on how our senses affect
our everyday purchasing decisions, global branding guru Martin
Lindstrom reveals how the world's most successful companies and
products integrate touch, taste, smell, sight, and sound with
startling and sometimes even shocking results. In conjunction with
renowned research institution Millward Brown, Lindstrom's
innovative worldwide study unveils how all of us are slaves to our
senses--and how, after reading this book, we'll never be able to
see, hear, or touch anything from our running shoes to our own car
doors the same way again. An expert on consumer shopping behavior,
Lindstrom has helped transform the face of global marketing with
more than twenty years of hands-on experience. Firmly grounded in
science, and disclosing the secrets of all our favorite brands,
Brand Sense shows how we consumers are unwittingly seduced by
touch, smell, sound, and more.
For undergraduate and graduate courses in marketing management.
Stay on the cutting-edge with the gold standard text that reflects
the latest in marketing theory and practice. The world of marketing
is changing everyday-and in order for students to have a
competitive edge, they need a textbook that reflects the best of
today's marketing theory and practices. Marketing Management is the
gold standard marketing text because its content and organization
consistently reflect the latest changes in today's marketing theory
and practice. .
Master the key marketing challenges and see how you can develop
meaningful connections with your customers. Principles of
Marketing, global edition, 19th edition by Kotler and Armstrong
shows you how to create vibrant, interactive communities of
consumers in today's fast-changing, increasingly digital and social
marketplace. Ideal for students who study marketing courses, this
textbook offers a comprehensive overview of the fundamental
principles of marketing within an innovative customer-value
framework, providing you with the knowledge and resources to create
vibrant, interactive communities of consumers who make products and
brands an integral part of their daily lives. This latest edition
has been revised and enhanced to reflect the major trends impacting
contemporary marketing, packed with stories illustrating how
companies are using new digital technologies to maximise customer
engagement and shape brand conversations, experiences and
communities. Key features include: Both traditional and
fast-changing trending topics that give you a well-rounded
knowledge of marketing concepts, technologies and practices.
End-of-Chapter Reviews, Discussion Questions, and Critical-Thinking
Exercises that allow you to practice what you have learned. A
sample marketing plan showing you how to apply important marketing
planning concepts. End-of-chapter Company Cases that facilitate
discussion of current issues and application of marketing concepts
to company situations. Also available with MyLab®Marketing MyLab
is the teaching and learning platform that empowers you to reach
every student. By combining trusted author content with digital
tools and a flexible platform, MyLabMarketing personalises the
learning experience and improves results for each student. If you
would like to purchase both the physical text and MyLab®Marketing,
search for: 9781292449272 Principles of Marketing, Global Edition,
19th edition plus MyLab®Marketing with Pearson eText. Package
consists of: 9781292449364 Principles of Marketing, Global Edition,
19th edition 9781292449371 Principles of Marketing, Global Edition,
19th edition MyLab®Marketing 9781292449388 Principles of
Marketing, Global Edition, 19th edition MyLab®Marketing with
Pearson eText MyLab®Marketing is not included. Students, if MyLab
is a recommended/mandatory component of the course, please ask your
instructor for the correct ISBN. MyLab should only be purchased
when required by an instructor. Instructors, contact your Pearson
representative for more information. This title is a Pearson Global
Edition. The Editorial team at Pearson has worked closely with
educators around the world to include content, which is especially
relevant to students outside the United States.
Sales isn't about pushing products or being efficient; it's about
building the right systems to manage and empower your salespeople.
If you read nothing else on sales, read these 10 articles. We've
combed through hundreds of Harvard Business Review; articles and
selected the most important ones to help you understand how to
create the conditions for sales success. This book will inspire you
to: Understand your customer's buying center Integrate your sales
and marketing operations Assess your business cycle and its impact
on your sales force Transition away from solution sales Leverage
the power of micromarkets Introduce tiebreaker selling and
consensus selling Motivate your sales force properly This
collection of articles includes: "Major Sales: Who Really Does the
Buying," by Thomas V. Bonoma; "Ending the War Between Sales and
Marketing," by Philip Kotler, Neil Rackham, and Suj Krishnaswamy;
"Match Your Sales Force Structure to Your Business Life Cycle," by
Andris A. Zoltners, Prabhakant Sinha, and Sally E. Lorimer; "The
End of Solution Sales," by Brent Adamson, Matthew Dixon, and
Nicholas Toman; "Selling into Micromarkets," by Manish Goyal,
Maryanne Q. Hancock, and Homayoun Hatami; "Dismantling the Sales
Machine," by Brent Adamson, Matthew Dixon, and Nicholas Toman;
"Tiebreaker Selling," by James C. Anderson, James A. Narus, and
Marc Wouters; "Making the Consensus Sale," by Karl Schmidt, Brent
Adamson, and Anna Bird; "The Right Way to Use Compensation," by
Mark Roberge; "How to Really Motivate Salespeople," by Doug J.
Chung; and "Getting Beyond 'Show Me the Money,'" an interview with
Andris Zoltners by Daniel McGinn.
|
Marketing 5.0 (Spanish, Paperback)
Philip Kotler; As told to Hermawan Kartajaya; Screenplay by Iwan Setiawan
|
R801
R657
Discovery Miles 6 570
Save R144 (18%)
|
Ships in 10 - 15 working days
|
Marketing: An Introduction shows you how creating and capturing
customer value drives effective marketing strategies. The text
reflects major trends and shifting forces that impact marketing in
this digital age of customer value, engagement and relationships.
This in turn gives you a richer understanding of basic marketing
concepts, strategies and practices. The 15th Edition features
updated and deeply developed chapter-opening vignettes, Marketing
at Work highlights, company cases and end-of-chapter exercises.
With these, you'll get ample practice applying marketing concepts
to real-world company scenarios.
Corporate social responsibility has grown into a global phenomenon
that encompasses businesses, consumers, governments, and civil
society, and many organizations have adopted its discourse. Yet
corporate social responsibility remains an uncertain and poorly
defined ambition, with few absolutes. First, the issues that
organizations must address can easily be interpreted to include
virtually everyone and everything. Second, with their unique, often
particular characteristics, different stakeholder groups tend to
focus only on specific issues that they believe are the most
appropriate and relevant in organizations' corporate social
responsibility programs. Thus, beliefs about what constitutes a
socially responsible and sustainable organization depend on the
perspective of the stakeholder. Third, in any organization, the
beliefs of organizational members about their organization's social
responsibilities vary according to their function and department,
as well as their own managerial fields of knowledge. A Stakeholder
Approach to Corporate Social Responsibility provides a
comprehensive collection of cutting-edge theories and research that
can lead to a more multifaceted understanding of corporate social
responsibility in its various forms, the pressures and conflicts
that result from these different understandings, and some potential
solutions for reconciling them.
Marketing has changed forever this is what comes next Marketing
4.0: Moving from Traditional to Digital is the much-needed handbook
for next-generation marketing. Written by the world's leading
marketing authorities, this book helps you navigate the
increasingly connected world and changing consumer landscape to
reach more customers, more effectively. Today's customers have less
time and attention to devote to your brand and they are surrounded
by alternatives every step of the way. You need to stand up, get
their attention, and deliver the message they want to hear. This
book examines the marketplace's shifting power dynamics, the
paradoxes wrought by connectivity, and the increasing sub-culture
splintering that will shape tomorrow's consumer; this foundation
shows why Marketing 4.0 is becoming imperative for productivity,
and this book shows you how to apply it to your brand today.
Marketing 4.0 takes advantage of the shifting consumer mood to
reach more customers and engage them more fully than ever before.
Exploit the changes that are tripping up traditional approaches,
and make them an integral part of your methodology. This book gives
you the world-class insight you need to make it happen. * Discover
the new rules of marketing * Stand out and create WOW moments *
Build a loyal and vocal customer base * Learn who will shape the
future of customer choice Every few years brings a "new" marketing
movement, but experienced marketers know that this time its
different; it's not just the rules that have changed, it's the
customers themselves. Marketing 4.0 provides a solid framework
based on a real-world vision of the consumer as they are today, and
as they will be tomorrow. Marketing 4.0 gives you the edge you need
to reach them more effectively than ever before.
In a clear, straightforward style, Kotler covers every area of marketing from assessing what customers want and need in order to build brand equity, to creating loyal long-term customers.
Start thinking like a marketer with the gold-standard text for
today's Marketing Management. Marketing Management, 16th edition by
Kotler, Keller, and Chernev, is the latest version of this landmark
text, offering an extensive analysis of the latest theories and
practices in the marketing environment. Ideal for undergraduates
and graduates who want to follow a career in the field, the book
introduces you to the Marketing Manager's way of thinking, focusing
on the role, issues, and decisions that Managers face in alignment
with company needs and objectives. The text's reader-friendly
content provides balanced coverage and a clear structure that will
guide you through the necessary steps to build, execute and manage
successful marketing campaigns and compelling brands. The latest
edition uses a multidisciplinary approach, providing in-depth
knowledge and broader understanding of the essential marketing
principles and core concepts. It will challenge your critical
thinking and analytical skills with universal practical
applications, covering a wider spectrum of products, services, and
marketing strategies. A range of examples includes Wegmans,
Starbucks, and Uniqlo, bringing first-hand experience regarding how
a successful marketing strategy works in large-scale organisations.
Reflecting recent changes and developments in the field, the book
aims to provide an in-depth understanding of the best marketing
practices and arm you with the knowledge and tools necessary for a
successful future career in the field. Pearson MyLab (R) Marketing
is not included. Students, if Pearson MyLab Marketing is a
recommended/mandatory component of the course, please ask- your
instructor for the correct ISBN. MyLab Marketing should only be
purchased when required by an instructor. Instructors, contact your
Pearson representative for more information.
|
|